Giving Back – With Flowers
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This story caught my eye in Floral Management magazine, March 2010.
Two shops separated by over 2800 miles share the same idea of giving back to the community during these tough times. Rose Garden Florist in Barnegat, NJ and Twigs in Yerington, NV each give credit for their unique idea to a Flower Chat forum discussion last year, but, each shop has customized their approach of instigating a “travelling kindness bouquet”.
Every month or so, each shop sends out an estimated 5 bouquets ranging in price from $40 to $50. The original destination is randomly chosen and will vary, whether it be a nursing home, or police station, or a bank, or a hospital. Attached is a card which reads, “ This is a Travelling Kindness Bouquet. Please enjoy these flowers for the next hour, then pass then on them to someone who could use a little joy along with this note.”
These floral gifts have paid off for both shops – both in community-building returns and financially. The monthly cost is substantially less than any print advertising available to either shop and is delivered directly to potential future customer
