Administrative Professionals’ Day was originally organized in 1952 as “National Secretaries Day” by the National Secretaries Association (also known as the International Association of Administrative Professionals). It was established as an effort to recognize secretaries for their contributions in the workplace.
It is an unofficial secular holiday observed on the last Wednesday of April. It is celebrated as part of a larger Administrative Professionals Week, which takes place during the last full week of April. In 1998, the name of the holiday was changed from Secretaries’ Day to Administrative Professionals’ day to better represent the full range of clerical positions.
Over the years, Administrative Professionals Week has become one of the largest workplace observances. The event is celebrated worldwide, bringing together millions of people for community events, social gatherings, and individual corporate activities recognizing support staff with gifts of appreciation. In the United States, the day is often celebrated by giving one’s assistant such gifts as flowers, candy, trinkets, lunch at a restaurant, or time off.
Arrangement above is Snowball Viburnum with Forsythia branches by bbrooks member Flowers Claire Marie in San Francisco.
Long-time bbrooks member Cebolla Fine Flowers in Dallas, TX showcases whimsical, yet tasteful, Easter arrangements for this season.
Shown at left is “Easter Nest“, featuring pale peach roses, yellow ranunculus, white hyacinth, and viburnum in a clear glass vase with twig collar and sweetly adorned with miniature bird’s eggs.
Congratulations to long-time bbrooks member, Karen Dickens of Primavera, in Idaho! Karen’s daughter Sierra and her fiance Andre were the winners of The Knot Dream Wedding! Very Exciting!!
Dragonfly Floral, our bbrooks member in Healdsburg, CA shares images from their farm. They grow flowers, fruits and vegetables to be used in their floral arrangements and to sell at their seasonal farm stand and flower shop. They also grow and raise chickens and ducks to help around the farm. Everything is grown organically and fairly sustainably!
Our bbrooks member in Berlin, Blumen-Koch, took a few moments during Valentine’s preparation to share their thoughts on how this holiday effects flower prices. Vielen Dank!
“Did you notice that some of our colleagues in London do not sell any red flowers? We started to limit the choice of red flowers too. Quality Red Roses are 9,00€ ($12US) - it’s a twofold increase since last week! Increasing demands on the Dutch nurseries and Flower Auction at Aalsmeer make the price situation shake.”
“We (at Blumen-Koch) recommend our clients to select from the beautiful choice of blooming twigs such as red plums, Japanese cherries and Chaenomaelis… instead of letting them run into the Red-Flower-Price-Trap.”
“Have a wonderful Valentine’s Day! Sending you warm greetings from Berlin!”
Longtime friends, owners and partners, Stephen Wicks and Mark Welford of bbrooks member, Bloomsbury Flowers, London, UK, are featured in this December 2012 article from The Guardian.
Retired professional ballet dancers, Mark and Stephen share insights and anecdotes related to the floral gift-giving customs of the Royal Ballet.
From their online gallery, bbrooks member Cebolla Fine Flowers in Dallas, TX, showcases a lush, textured all white arrangement in a unique white ceramic vase. The use of hydrangea, amaryllis, star of bethlehem, tulips, artichokes, succlulents, roses and accents of magnolia leaves brings together a stunning winter-white display.