McQueens in Claridge’s
It’s all about glamour at Claridge’s, and, as it’s a landmark hotel, the flowers have to reflect that unique status, says owner of McQueens, Kally Ellis.
Ellis has been the florist for London’s fashion set for more than a decade. Her clients include LVMH, Roland Mouret, Christian Louboutin and Alexander McQueen. The last name is particularly apt since the florist derives its name from its first location on Great Eastern Street in Shoreditch, east London, an old flower shop once owned by the late designer’s aunt.
Ellis’s signature same-flower displays have become a tradmark of any event that is cool enough to know her, and also of Vanity Fair magazine parties. What sets her apart is that her eye is driven by art rather than convention. To this day, she doesn’t employ traditionally trained flower arrangers, peferring artistic people with an “eye”.
As seen in Maybourne magazine, Spring 2013
