The current driving force behind our member florist Renny & Reed in New York City is Reed McIlvaine, currently featured on the cover of the spring 2009 issue of Flower Magazine.

Being the nephew and godson of Renny Reynolds, Reed has flowers in his blood, so to speak, but didn’t have career plans of making them his livelihood. Reed worked as a creative director in the dot-com industry for several years post-college, and then decided to spend some time with his Uncle Renny in 2000. The more time he put in, the more Reed began to prove his newfound talent and love of flowers as much to himself as to his family members.

Renny was the premiere event and floral designer and launched his career in  the New York party scene during  the ‘70’s , Renny – a man who’s reputation garners him one-name status – had already built a reputation for himself and his business, planning parties for Manhattan’s glamorous set as well as Studio 54 (for those of us old enough to remember that amazing venue!) and all over the world.

Nine years later, Renny & Reed still caters to the most sophisticated of clientele, including many well known five star hotels, such as The Four Seasons and The St. Regis.

The rest, they say, is history! www.rennyandreed.com

Again, our member florists prove themselves to be the best of the best! Both out of NYC, Studio Artiflora (studioartiflora.com) and Floralies (floraliesinc.com) were featured in the Real Brides section of Town and Country Weddings Summer 2009 issue. For a couple tying the knot in Jamaica, Studio Artiflora helped complete a vivid look with this gorgeous bouquet saturated in color. Yves Piaget garden roses, bright pink Gloriosa lilies with bright yellow narcissus are combined to create a bouquet that is fun, vibrant, and nontraditional.

Floralies’ design catered to a wedding a bit more soft and feminine, in a palette of pinks and lavenders. The bride’s bouquet was a romantic combination of jade roses, clematis and sweet peas – very natural and lovely, as if the flowers were just gathered from the garden.

No matter what your style or flavor, our artisan members are the ones to help make your special day as beautiful as it can be.